2016 seems so long ago and boy it was a good year for Big Cat! We’ve recently taken on new clients such as MWW, Aspire and Nasen (just to name a few!) and simply can’t wait to show you the work we’ll be doing for them. In the meantime we’ve highlighted some of the work we’ve produced over the last year for you to get your teeth into…
Dived into the Aspire Channel Swim campaign
We worked with Aspire to promote the Aspire Channel Swim – the whole agency was involved in rebranding and marketing the charity challenge which resulted in the highest amount of fundraising the charity has ever received since the first challenge over 15 years ago! We’re looking forward to working with Aspire Channel Swim to achieve even better results for the 2017 challenge!
Celebrated Grand Central’s first birthday
September 2016 marked one year since the launch of Grand Central – Birmingham’s most talked about shopping centre. To celebrate the first birthday, we rolled out a weekly press office offering shoppers special discounts and giveaways driving them in store. We also inspired audiences through an influencer program enabling us to leverage blogger networks to engage with wider audiences.
Introduced the Alchemist to Birmingham
Big Cat were engaged by The Alchemist to launch the brand for the very first time into the Birmingham market, ensuring we cut through the clutter in an already crowded space. Prior to the launch we needed to create brand awareness, providing the public with a flavour of what was to come. We developed a stunt activation which saw mixologists whipping up cocktail concoctions in a pop up perspex box outside the Bullring Birmingham. With bunsen burners, dry ice, steam and smoke, passers-by were able to get glimpse of what was about to hit the city by storm.
Jazzed up Assay Studios’ interior design
The design team supported the renovation of the Assay Studios collaborative workspace (now known as one of the coolest offices in Birmingham) by producing internal/external vinyls, prints and frames plus a custom Matthew Boulton artwork. Photos of our work will be up in our case studies soon so keep your eyes peeled!
Launched three Umbrella campaigns
We have planned and executed three campaigns for Umbrella; one to promote Umbrella Pharmacies, one to raise awareness of sexual health during Fresher’s Weeks for Birmingham universities and the most recent one was a campaign to raise awareness of HIV testing during HIV awareness week. We’re looking forward to working on more Umbrella campaigns this year!
All in all, 2016 has been a very good year for us at Big Cat. We’ve gained a few new clients and have retained existing ones, and we can’t wait to see what work we’ll unfold this year. We hope you all have a fantastic start to 2017!
Posted by: Rakhee Rathod on