London isn’t the only place to have been hit by Olympic fever, it’s taken hold of the Big Cat offices too. The Big Cats have been beavering away on a number of fantastic events, all linked to the London 2012 Olympic Games, Cultural Olympiad and Diamond Jubilee.
The start of June saw the launch of a stunning concert, East Meets West at the Royal Albert Hall with some of the globes leading classical artists including tenor Andrea Bocelli, pianist Lang Lang and soprano Song Zuying. Created as a gift from the Chinese Cultural Commission to the Queen as a present for her Diamond Jubilee, Big Cat have been busy driving double decker buses around London and having afternoon tea with the stars. Check out the case study here to find out exactly what the team got up to.
Having conquered the roads round London, the teams next big challenge was to take to the sea on a 50ft passenger liner in the heart of Birmingham city centre and officially launch LOCOG’s Cultural Olympiad programme. The Voyage, which saw performances from over 150 dancers, aerialists, projections, a live band and gospel choir, premiered in Birmingham’s Victoria Square on 22nd June and certainly went with a bang as over 15,000 people filled the square over the 3 performances. Of course the entire campaign was in ship shape condition which you can read about here or watch on the Channel 4 News website.
Like the Olympics, Big Cat has certainly gone global over the past few months. The latest edition to our client portfolio certainly represents this and comes in the form of Visit Denmark. Like many countries, Visit Denmark has set up an Olympic House right at the heart of the city to showcase what the country is all about, overcoming stereotypes and proving there’s more to Denmark than pastries and bacon. The Big Cat team will be helping raise awareness of the variety of events Visit Denmark will be organising at their Olympic house which include a mini food festival, fashion show, Viking Day and a number of other surprises.
Posted by: Chris Brown on