Big Cat have been working on an exciting project recently with University Hospitals Birmingham (UHB) after being appointed for media planning, buying and marketing services for the soon to launch Umbrella brand; a new sexual health service operating across Birmingham and Solihull.
Following an intensive pitching process, involving a number of agencies across the UK, Big Cat’s agile approach and understanding of the Umbrella’s objectives resulted in success.
The behavioural change campaign, Umbrella is set to launch this month and sees UHB working closely with the agency, as well as; GPs, Community Pharmacists, NHS Trusts as well as Solihull Council and Birmingham City Council.
Big Cat’s Managing Director, Anthony Tattum said: “Umbrella’s mission is: ‘to be accessible and helpful to everyone.’ This is something we strive to do on a daily basis both internally, as an agency and for our clients.
“We’ve recently appointed a new Digital Marketing Director; Ricardo Williams in lieu of recent client wins. With a wealth of knowledge and experience in offline and digital projects, we’re excited to have him on board and working on such great projects.”
The Big Cat team are proud to be working with UHB on such a fantastic campaign that represents such an important cause!
UHB Director of Communications, Fiona Alexander said: “We’re delighted to be working with Big Cat on positioning Umbrella.
“This is an agency that is proactively helping to ensure that our services are accessible and accessed by the right people.”
An exciting partnership has been formed; it’s now time for the hard work and creativity to begin. Watch this space!
Posted by: Greta Baker on