Leading Midlands based marketing and events consultancy, Big Cat Group has seen some sophistication added to the menu this month as it welcomes cocktail connoisseurs, Tails Cocktails to the pride.
Following a competitive pitch, Big Cat have been brought on board to develop and deliver the PR, Social and Experiential Marketing strategy for Tails which is currently stocked in high-end retails such as Harvey Nichols and Selfridges. Big Cat will be responsible for building the brand reputation of Tails amongst potential investors and consumers through a carefully planned PR and Social Media plan.
Tails Cocktails was founded in 2007 by entrepreneur Nick Wall who had a Eureka moment whilst in the bath. Nick’s passion for cocktails led to the establishment of the company after he realised there was no easy way to enjoy a good cocktail away from inner city bars and clubs.
Nick Wall, CEO of Tails Cocktails said: “2012 is an important year for Tails as there are a number of exciting developments on the horizon. With the increase in popularity of cocktails, we felt it was time to take them directly to the consumer, so what better place than in their homes. “Not everyone has a drinks cabinet at home, and making authentic cocktails can be an investment in itself. We want to make cocktails easily accessible to people across a range of demographics, not just to those who are on a guest list at a VIP club or party.
“Big Cat will be assisting us in building the Tails brand whilst offering support in a number of key areas within the business.”
Anthony Tattum, Managing Director of Big Cat said: “Tails Cocktails is one of those brands which agencies dream of working with. It’s a brand with so much potential and we feel privileged to have been chosen to offer support with their Marketing, PR and Social Media.
“The drinks industry has seen a boom in sales for cocktails over recent years and shows no sign of slowing down over the coming months. The possibilities are endless and we’re really looking forward to getting our teeth stuck into the project”.
Posted by: Hayley Lingard on