YMCA Birmingham has launched an exciting new programme thanks to funding from Birmingham City Council, and we’re really excited to be part of this project in its early stages.

2016 will see the young people’s charity organise regular insightful ‘Destination Work’ workshops for unemployed people, giving them the opportunity to talk to experts and learn new skills – all with the goal of inspiring and introducing them to different career choices they might not have thought about.

Big Cat was the very first stop on YMCA Birmingham’s ‘Destination Work’ tour, with MD Anthony Tattum stepping up to host a marketing workshop for 11 young people.

To make sure it was a real life immersion; Anthony gave the guests – residents from YMCA Birmingham or young people referred to ‘Destination Work’ by the LIEA (Learning into Employment Academy) – an overview of marketing, but then set them to work! Tasking them with creating strategies for helping a big restaurant chain attract new customers.

Considering it was the young people’s first introduction to thinking with a marketing minded head on, they put forward some great ideas, for not only creating anticipation for a new restaurant opening, but also for driving footfall to existing venues.



It was a pleasure to play host to a group of enthusiastic young people – guys straight of school, unemployed and some from disadvantaged backgrounds – who were keen to develop their skills and improve their chances of success in today’s competitive workplace. We hope they are inspired to pursue their goals and realise the range of opportunities open to them.

We were thrilled to help YMCA Birmingham, and wish them great success with the rolling out of this new programme. We are also looking forward to celebrating 10 years of working with them in 2016!

Posted by: Greta Baker on