The opening of Grand Central is fast approaching and the city is quickly becoming the top shopping destination outside of London with well over half of the shops and restaurants opening a store in Birmingham for the very first time. With the Big Cat PR team’s preparations for the launch well underway we thought we’d give you a little sneak peek at some of the leading brands that are opening their doors to Birmingham shoppers for the first time this September…

Joining ‘anchor store’ John Lewis, Grand Central will welcome an array of leading, premium brands including: Foyles, The White Company, Hobbs, Joules, Kiehls, Cath Kidston, Pylones, Neals Yard Remedies, Paperchase, Gobstoppers, Mica Beauty, Paul Boulangerie, Fuel Juice Bar, Caffé Concerto, Tapas Revolution, Pho, Tortilla, Giraffe, Square Pie, Yaki Nori, Cocomacs, Steel & Jelly, Crepe Affaire and Frizzenti.




Keith Stone, Grand Central leasing director said: “The desire from these premium retailers and eateries to invest in the city shows that Birmingham is now a national retail destination. Being situated above New Street Station will make Grand Central the ideal location for leading brands and extremely convenient for people, offering a unique shopping and station experience.

“The retail industry is very quickly seeing the value of transport hubs becoming shopping destinations and Grand Central is expecting to attract around 50 million shoppers and commuters a year, both locally and from across the country.”

The Big Cat PR team recently secured coverage for Grand Central on ITV Central News, which gave viewers a look behind the scenes of the development, and a taste of what’s to come:

Here at Big Cat we are thrilled to be working with one of the best and most ambitious regeneration projects for many years. The city is building an exciting future for itself which we are pleased to be a part of.

Be sure to keep an eye out here for more exciting news on the countdown to the Grand Central opening.

Posted by: Keshia Chauhan on