Hello Culture returned to Birmingham for a successful 2 – day conference in November. The event, which is a collaboration between ourselves and Lara Ratnaraja was attended by over 200 people from different areas of the cultural sector. Big Cat organised and promoted the event to encourage participation from the cultural and creative sectors. Lara Ratnaraja is an integral figure to Hello Culture and worked alongside Big Cat to secure speakers and various organisations at the event. The conference was organised to give cultural organisations an insight into the digital world and how they could use it to improve their social digital prowess. Collaboration was the main theme of the event and this was highlighted throughout the event. To endorse the theme we collaborated with teams from IC Tomorrow, Arts Council and Sampad to name a few, in order to create different workshops and panels during the days.
The Big Cat Events team ensured that the 2 – day event ran smoothly. A live stream feature was introduced so the team had to work hard to have everything in order and allow people not at the event to watch from their homes and offices. Big Cat controlled the logistics of the event and organised a networking lunch on both days to allow the delegates an opportunity to expand on their ideas.
Big Cat were also involved in the marketing of Hello Culture 2012. We produced a marketing strategy to promote the event and gain maximum exposure. Digital and email marketing was used to connect with people from all over the country including groups as far south as Cornwall. Digital marketing carried on during the event with live Twitter debates and commentary. There were over 1000 hash tagged tweets over the two days and discussions ranged from education to good coffee in Birmingham. In addition to the tweeting, Big Cat were also invited to live blog on the Guardians Culture Professional Network on the importance of conferences and events in the arts.
Innovation and development were key topics of the conference and this was evident from the various panels and workshops that took place. Ideas were constantly being discussed and the conference gave organisations insight into areas of development. The digital world is changing everyday and companies need to grasp this concept and adapt to change.
Big Cat would like to thank everyone who attended and took part in Hello Culture 2012. You can still view the live stream on the Hello Culture website if you didn’t attend the event. Also don’t forget to sign up to the Hello Culture newsletter for more information.
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