Big Cat Group, one of the leading marketing, design, PR and event firms, has acquired London-based agency, House of Experience.
With Big Cat Group’s passion for experiential-led activity, the acquisition will see the firm enhance and expand its marketing and ROI offering to new and existing clients, which includes the likes of Emirates and Western Union.
Nick Morgan, Big Cat Group’s CEO, said: “This acquisition sends out a strong signal of our intentions to become a force to be reckoned with. At a time when we are winning more business than ever, we are thrilled to be in a position to expand our offering. With House of Experience on board, their experiential insights will help us deliver truly creative, engaging marketing campaigns unlike any other agency.”
Benjamin Reed, creative director at House of Experience, added: “This deal brings together two of the most creative marketing agencies in the UK and we couldn’t be happier to be part of the Big Cat Group. The firm is enjoying great success both in terms of new business wins and industry recognition and we’re looking forward to getting under the skin of its clients to show what benefits experiential-led campaigns can have on the bottom line.”
Big Cat Group, which was founded 13 years ago, offers Marketing, PR and Creative Design through Big Cat, and Event Management specialism The Fair, which was founded in October 2013. With offices in Birmingham and London, the agency specialises in events, leisure and third sector clients and has produced numerous award-winning integrated marketing campaigns.
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