The 250,000 sq ft department store will be the anchor tenant of the new Grand Central retail development, which sits above the redeveloped New Street Station in the centre of the city. One of the largest John Lewis shops outside of London, the Birmingham store will be the business’ first full-line department store to open in four years and represents a £35million investment by John Lewis in the city.
A much welcome addition to Birmingham’s extensive retail offer, John Lewis Birmingham will showcase the best of the department store’s offer, allowing customers to shop from more than 350,000 products from the retailer’s full range, including those leading the latest fashion, furniture, homewares, beauty and technology trends.
There has been much talk about the recruitment opportunities that the Grand Central development is bringing to the city, with over 650 positions available at the John Lewis store alone, which will go live next month.
Head of Branch Lisa Williams said:
“With less than six months to go until opening the shop is beginning to take shape and the excitement is really starting to build. John Lewis Birmingham is going to be our regional flagship shop – one of our largest – and will bring the very best John Lewis has to offer to the city. I’m really looking forward to being an active part of the local community and welcoming our customers to what will be a very special retail experience.”
Leader of Birmingham City Council, Sir Albert Bore added: “The scale of John Lewis’ investment in Birmingham demonstrates real commitment to the city and clear recognition of Birmingham’s growing role as a leading destination outside of the capital – for business, leisure, and tourism.
“Not only will John Lewis – as anchor tenant in the Grand Central development – play a key role in regenerating the south side of the city, but by joining Birmingham City Council in signing the Jobs and Skills Charter and providing more than 650 new jobs for local people, the shop will also have a positive impact on the future of hundreds of the city’s residents and their families.”
Ashley Innis, Grand Central Communications and Engagement Manager said, “It’s an exciting point in the Grand Central journey as we mark six months until opening. We are making great progress with the development and the recruitment process is underway thanks to the Birmingham Growth Alliance Partnership which has worked very closely with John Lewis for almost two years. The investment John Lewis has made to Birmingham further supports the growth of the city and maximises the opportunities available for local people to work for a leading premium retail brand.”
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