We can hardly believe that this year marks three years since we began helping Grand Central with the communication planning in preparation for opening its shiny new doors to the general public, positioning the centre as a premium destination to meet with family, friends and colleagues, right in the heart of the city.
Since the eagerly-anticipated launch in 2015, our PR guys have worked closely with the Grand Central Management team to develop an array of strategic PR campaigns, securing regional coverage each month and building up relationships with key influencers across the city. We’ve helped to drive talk-ability surrounding the centre, encouraging footfall and ensuring that customers continue to be engaged by the captivating moments which keep Grand Central at the core of our city.
With each year, comes fresh opportunity to be creative, and deliver Grand Central’s key messaging to its key audience groups, in innovative and inspiring ways. Last year, we celebrated one million shoppers, a 6 month anniversary, Grand Central’s first birthday and a very festive Christmas.
This year, we’ve got a brand new brief and we’re excited to get our Big Cat claws into it. It’s been a great two years so far, working for such a monumental client that delivers and captures the heart of the Birmingham public, and we look forward to delivering even more exciting and creative communications campaigns over the next year!
Posted by: Rakhee Rathod on