Big Cat were very proud to be part of a royal visit to the city this month, helping secure broadcast, print and online coverage for a very VIP visit to YMCA Birmingham. After months of planning and preparation, the Princess Royal opened the final phase of the charity’s flagship accommodation and community development, The Vineyard and The Chris Bryant Centre in Erdington.
The multi-million pound project has spanned the build of Phase 1: The Orchard (83 supported flats), Phase 2: The Coppice (Hand in Hand nursery and training rooms), and now Phase 3: The Vineyard. 34 new affordable self-contained flats, complete with kitchen and ensuite bathroom facilities, as well as a brand new community sports hall (The Chris Bryant Centre), modern training and conferencing facilities, and Eden-more than coffee, YMCA Birmingham’s social enterprise scheme that employs residents and people from the local community.
Big Cat has worked with YMCA Birmingham for 10 years now and this has been one of our favourite events. We were honoured to have been a part of this landmark occasion, ensuring the local media came and reported on the big day.
Managing Director of Big Cat, Anthony Tattum said: “Working with the CEO and his team for the past decade has been very rewarding. The completion of the Orchard and Vineyard scheme is brilliant for the city as well as the YMCA nationally. But more importantly this marks an exciting new chapter for the charity and provides a flagship facility for the movement’s continued success.”
Alan Fraser, CEO of YMCA Birmingham says: “It’s taken 10 years to complete this remarkable development and we have had to work hard to overcome many obstacles. A royal visit to mark the opening feels like a fitting tribute to the dedication of the many people whose hard work has made The Orchard possible. We are honoured and delighted that The Princess Royal agreed to officially open our new development.
“We have been working with Big Cat to raise our profile and increase awareness of the work that we do. Having had very little positive press coverage before working together, we’re now getting regular items in a range of local mediums from TV to newspapers, radio and national titles. Through this we’ve started to see a wider range of people becoming interested in our work which has also benefited our fundraising drive.”
The Big Cat team are looking forward to many more years of working with YMCA and hopefully if there’s another Royal visit, meeting the Corgis.
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