Last week Big Cat Group ran the ‘Transform Your Market 1’ event in partnership with Hello Business. The panel discussion was held at Birmingham City University and was centred on developing new revenue streams and enhancing existing and new marketing techniques with the help of digital technology.

The Big Cat Events team ensured that the event ran smoothly and organised all of the logistical elements. Steve Harding, Head of Policy Development at Birmingham City University, chaired the panel of industry experts which featured; Marc Reeves, Partner at RJF Public Affairs Ltd, Jonnie Turpie, Director of Digital Media at Maverick Television and Philip Barratt, Vice President of Ayogo.

Big Cat also organised the marketing aspect of the event. We produced a strategy to promote the event and gain maximum attendance. Digital and email marketing was utilised to connect with people who could be interested in transforming their market. Twitter was used during the event to create live debates with people who weren’t able to attend the event. The live twitter stream from the event can be seen here.

The event started with Jonnie Turpie discussing the market changes that he has faced in the television industry and how his company has innovated its technology and product offering to adapt to these changes.

Next to speak was Philip Barratt from Ayogo, a company that creates technology to help people with chronic illnesses to improve their health using games and social network. They have made games such as ‘Monster Manor’ for children suffering with diabetes (to help them keep track of their insulin administration schedule), and ‘I love Jelly Fish’ which uses sensors to keep children suffering with obesity moving.

Finally Marc Reeves spoke about ‘Local Help for Local People’. He considered the Government’s healthcare reforms and the formation of Clinical Commissioning Groups, where more decisions will be localised to GP & practice-led commissions.

The event then moved onto questions for the panel from audience members. This created an insightful debate. The event was a huge success and Big Cat would like to thank everyone who braved the snow and attended the event.

Posted by: RickyBigCat on