On Monday 23 June, Big Cats Lucy and Vikki attended a live #TwitterAcademy webinar on Twitter for Non-Profit Organisations. The 30-minute presentation and Q&A session included lots of great tips for third sector organisations that want to get started with social media. Aimed at those completely new to the platform, the webinar guided organisations through the Twittersphere, covering everything from setting up a great profile to finding your ‘voice’ and, crucially, crafting tweets that drive action.

Here at Big Cat we love a good statistic, which is why we have picked out a selection of surprising stats from the webinar that every charity needs to know, courtesy of #TwitterAcademy.

Make it easy for people to get involved

  • Organisations that have a follow button on their website see average increases in replies, retweets and favourites
  • Websites with the tweet button get 7x more traffic back to their respective sites compared to sites without the button

People are much more willing to follow you and interact with you on Twitter if you make it easy for them – if it can be done in one click, why make it three? This is why shortcuts such as the ‘follow’ and ‘tweet’ buttons are so important – take a look at John Taylor Hospice to see how it works:

JTH Social Sharing Buttons on Website
Social sharing buttons

JTH Live Twitter Feed on Website
Live Twitter feed with follow button

If you need a helping hand integrating follow or tweet buttons into your website or blog, we’d be more than happy to give you a few hints and tips.

Make it interesting

  • Tweets that contain links receive 86% higher retweet rates
  • Tweets with images have 2x the engagement rates of tweets without images

A picture is worth a thousand words, which means tweeting relevant photos will help to engage your followers, but will also help them to connect with you in a more personal way. For example, if you are an animal shelter, don’t just tell your followers about the adorable kittens you helped to re-home, tweet a picture of them with their proud new owners! One charity that does this really well is Wood Green animal shelter, who regularly posts pictures of its former residents’ happy endings.

Wood Green Animal Shelters Facebook
A happy ending for Biscuit

The same goes for links – if you stumble across an interesting article relevant to your organisation, sharing it with your followers will not only show them that you are well-informed but will keep them on your radar the next time they are looking for an interesting read.

We would like to say thank you to presenters Tara Müller-Neff and Aoife Caulfield for this well-delivered webinar full of useful strategies to help non-profits make the most of their social presence.

Here at Big Cat we work with lots of lovely charities and third sector organisations and are always available to help you with social media strategy – just shout!

Posted by: LucyBigCat on