It is undeniable that technology is progressing at an increasingly fast rate, and here at Big Cat we’re keen to keep an eye on the latest developments in fundraising, so have summarised three of our top picks.
The Royal National Lifeboat Institution (RNLI) announced this week that, as part of a new pilot scheme, they would begin to accept donations through the form of Bitcoin. The digital currency, also known as ‘cryptocurrency’, is held electronically and will allow donators to conduct transactions over the internet.
This innovative new method aims to attract a separate group of supporters that may not have otherwise donated, and can be donated via a dedicated page on RNLI’s website.
Leesa Harwood, RNLI Deputy Director of Fundraising and Communications, said: “The RNLI has a history of innovation in fundraising, holding the first street collection in 1891. Bitcoin is an innovative new kind of currency and we believe that accepting Bitcoin will result in donations we may not otherwise receive, as well as connecting us with new types of supporters.”
Although there has been talk of Google Glass for a while, it recently emerged that the billion-dollar company is reportedly giving five charities $25,000, alongside lessons on how to use the glasses to their full potential.
The ‘Giving through Glass’ competition took off in April and, after over 1,300 submissions has been narrowed down to five non-profit organisations – 3000 Miles to a Cure, Classroom Champions, The Hearing and Speech Agency, Mark Morris Dance Group and Women’s Audio Mission.
Each of the five charities have explained how the glasses would benefit them, and although it is not clear when the winner will be decided, it is likely that Google Glass would bring a similar scheme to the UK – something that we will be keeping our eyes peeled for!
In the UK, smartphone users spend on average two hours a day playing games, surfing the net and using social media. 30 Seconds Change, a new social enterprise, has utilised this by launching a crowdfunding campaign on Indiegogo, in which users can donate simply by watching a 30 second video.
The organisation summed it up by explaining that the content users watch will be on an app and will be sponsored (video advertising). For every 30 second video that is viewed, the advertiser’s money would be sent to a charity of the viewer’s choice. The app even includes a reminder function, so you don’t forget to view your 30 seconds a day.
This highly efficient, straight-forward model allows supporters to donate effortlessly, and, similarly to UNICEF’s recent ‘Tap Project’, could be the beginning of a trend for future cashless donations.
Although there are constant developments when it comes to technology, there’s no denying that basic social media knowledge is still absolutely essential for non-profit organisations.
Big Cat’s MD Anthony Tattum recently spoke at the Institute of Fundraising to talk about future innovations in fundraising, especially within social media. Anthony spoke alongside Birmingham Children’s Hospital’s Public Fundraising Manager Vikki Savery – you can check out the event programme here.
About the Speakers
Managing Director Anthony Tattum founded the advertising, PR and creative teams here at Big Cat and has led many of our digital and social media developments since launching the company in 2000.
Vikki Savery has over 7 years’ experiences working for national charities and joined Birmingham Children’s Hospital in 2012, where she manages Community, Events, Supporter Care, Marketing, Social Media and Merchandise.
About the Session
Despite its popularity, social media presents charities and businesses with a number of unique problems – How often should you tweet / update? What platform(s) should you use? Is a Retweet worth more than a Like? Are Followers better than Fans? Most importantly, how do you measure success on social media?
To help charities to answer these questions, ‘Developing a Social Media Strategy for Smaller Charities’ aims to empower charities without large marketing budgets to maximise their social impact through the use of well-thought out social media activity using Big Cat’s unique Six Pillar strategy. In Vikki’s own words, “Since implementing this, our social media presence has increased by 500% and we have achieved our first ‘viral’ post which was seen my 1/2 million people in 24 hours.”
To find out more about Big Cat’s Six Pillar strategy click here.
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