PR Campaign

Big Cat were briefed to deliver a Pr campaign profiling some of the region's top independent businesses following receipt of funding from Birmingham City Council.

Objective

• Raise awareness of the support the City Council offers to new business start ups
• Profile successful independents within the immediate Birmingham area
• Raise awareness of the WNF fund and how businesses can apply and benefit from it

Delivery

• A series of press release detailing the success stories of WNF
• Profile pieces on business owners in leading regional, national and trade titles
• Advertorials in the Birmingham Post profiling the programme and its ambassadors

Results

• A series of features on BBC WM’s Joanne Mailin’s show featuring interviews with business owners
• Midlands Today and ITV features profiling independent businesses and their owners who are linked to the fund
• Coverage achieved in a variety of titles including Birmingham Mail, Retail Week, The Grocer, The Jeweller and Guardian