Design, Marketing, PR & Event Management

The University of Birmingham briefed Big Cat and The Fair to deliver design, marketing, PR and event management for The BioHub – a new, fully serviced biomedical laboratory and office space specifically designed for Medtech entrepreneurs and start-ups at Birmingham Research Park.

Objective

• To raise awareness of The Biomedical Innovation Hub.
• To attract prospective tenants, by creating a new brand identity and delivering a marketing and communications strategy to the clearly defined target audience.

Delivery

• Create a strong brand identity encompassing a new logo, strapline and branded materials.
• Build a brand new, fully responsive website to promote The BioHub and capture data.
• Writing and selling in press releases, inviting journalists to the launch and securing features in trade and business publications.
• Support the client at key events in the sector by providing branded promotional literature and exhibition materials.
• Event management of three open days and a formal launch event, to enable potential tenants to visit The BioHub and view the facilities.

Results

• Ongoing results as the campaign continues.