Marketing Strategy

Big Cat created a fundraising strategy for Birmingham Children's Hospital.

Objective

• To support the hospital in the development of a fundraising strategy to support the raising of £10 million
• Assist the hospitals head of fundraising in the creation of the strategy document
• To create an internal look and feel for the strategy that can be rolled out across the hospital on fundraising projects

Delivery

• Created a framework and template for the strategy to follow
• Drafted parts of the strategy document
• Created the Marketing and Communications part of the strategy
• Designed and illustrated the ‘Fundraising Journey’ for the document look and feel

Results

• Delivered a comprehensive fundraising strategy document
• Illustrated 12 sections of the strategy
• Received positive internal feedback from Birmingham Children's Hospital board