Event Management & Marketing

Promoting an annual events calendar for one of the regions largest professional services networking bodies

Objective

• Deliver a year long programme of events
• Source new and exciting content and speakers for events
• Increase the attendance at events through quality events and a digital marketing strategy

Delivery

Event delivered by The Fair.

• Management of logistics for 50 events across Birmingham
• Implementation of a new events booking process
• Management of website and event content
• Weekly emailers and event updates which go out to a member of over 800

Results

• Increased footfall of all events for both members and non-members
• Since awarded contract, all events have made a profit
• Continued positive feedback from membership

Testimonial

“Thank you for organising and making the event excellent. The venue was great, and the atmosphere just right in my view. Thanks again and see you soon at another great event.”
Andrew Porter – Vice President of Barclays Wealth on the Henk Potts: Equity Strategy event