Marketing & PR Campaign

Big Cat was briefed by Monster Extreme Freestylers to deliver event marketing and PR for the UK tour.

Objective

• To raise awareness of the UK tour date through social media platforms.
• Trigger conversation and interaction amongst fans and other online communities.
• Interact with an audience who would not normally engage with the brand.

Delivery

• YouTube videos featuring interviews with the world’s top motocross stunt riders.
• Continuous news updates about the tour and its riders through Facebook and blog.
• Digital competitions run in conjunction with sponsors and offline partners.

Results

• 9,814 fans on Facebook.
• Over 2,000 comments and status likes on Facebook.
• 6 YouTube video uploads; with over 5,000 views.