Event Marketing & PR

Big Cat delivered an event marketing and PR campaign for the promotion of Fun World - a giant indoor fair, with special guests Jedward!

Objective

• Raise awareness of the funfair amongst young people via PR and social media.
• Drive ticket sales during the Christmas period.
• Publish offers and events taking place.
• Create the brand and marketing assets.
• Design and develop marketing strategy and plan.
• Implement marketing communications campaign across Midlands and North regions.

Delivery

Event delivered by The Fair.

• Worked closely with NEC and ticket company to leverage existing bases .
• Sourced media and co-partners to maximise budget.
• Managed media buying across broadcast, print, online and outdoor.
• Designed and implemented PR, social, digital and DM campaigns.
• Designed TV, 2D and digital ads.
• Policed the brand across all media executions.
• Managed Jedward's celebrity appearance and city centre publicity stunts.
• Over 100 images uploaded and tagged of Funworld by visitors.
• Viral YouTube videos of Jedward fans singing during performance, uploaded by the fans.
• Managed Jedward's celebrity appearance and city centre publicity stunts.
• Over 100 images uploaded and tagged of Funworld by visitors.
• Viral YouTube videos of Jedward fans singing during performance.

Results

• 25,000 attended.
• Managed budget of £150,000.
• 5,216,317 OTS.
• 656 Facebook fans over 4 week period.
• Over 100 images uploaded and tagged of Funworld by visitors.
• Viral YouTube videos of Jedward fans singing during performance, uploaded by the fans.