PR, Marketing & Event Management

A 2-day digital conference; 26 events, 56 speakers and over 420 delegates

Objective

• Delivery of PR, Marketing, Design and Event Management for 3 years of the Hello Digital & Hello Culture conferences.
• Invite speakers from Microsoft, Virgin and EU Commission to cover subjects including the latest technologies, change management, digital IP, marketing techniques and futurology.
• Create conversations, increase adoption of digital technologies by WM SMEs, define risks involved with transformation.

Delivery

Event delivered by The Fair.

• Employed extensive social media tactics before, during and after event.
• Delivering a regional PR & advertising campaign to drive attendance.
• Created all brand assets and managed deployment.
• Managed the curation and development of all of the conferences alongside partners such as Birmingham City Council, AWM and Business Link West Midlands.

Results

• 26 events over two days with 56 speakers.
• Over 420 delegates attended the conference and its sessions.
• Huge digital participation; 9000 web visitors and 1100 hash-tagged tweets.