Event Management

Big Cat's partner agency The Fair worked for 12 weeks on 12 festivals, selling thousands of jagerbombs from branded Jagermeister bars.

Objective

• Transport and deploy a branded bar, VIP area and stage to ten festivals across the UK.
• Manage bar operation, stock and cash management.
• Ensure brand promise and quality was maintained to the highest level.

Delivery

Event delivered by The Fair.

• Three trial runs of facility installation.
• Two weeks of brand training.
• 12 week programme throughout the summer.
• Managed health & safety, financial control, staffing, licensing and VIP/Press access.

Results

• £200,000+ of retail sales (increase of 15%).
• Distribution of over 20,000 pieces of branded merchandise.