Event Management

LTA celebrated it's partnership with AEGON by setting up court in Birmingham's most stylish shopping centre.

Objective

• A collaboration between The LTA (Lawn Tennis Association) and The Mailbox to raise the profile of the AEGON classic.
• Promotion of the AEGON classic tennis tournament held annually at the Priory tennis club in Edgbaston that attracts some of the world’s best female players such as Sabine Lisick.
• Creation of a tennis court within The Mailbox for public and residents use as well as an event space available throughout the tennis season.

Delivery

Event delivered by The Fair.

• Design of a professional standard tennis court for use within The Mailbox.
• Build of The Mailbox tennis court.
• Maintenance of the tennis court.
• Artwork design and print of rules, promotional banners and score board.

Results

• Creation of an adapted professional standard tennis court within The Mailbox.
• The tennis court becomes a vehicle for the promotion of the AEGON classic.
• Raising the profile of tennis through the coupling of lifestyle and the sport.
• Use of the tennis court by clients, residents and professionals within and around The Mailbox.