Marketing & Event Management

Big Cat and The Fair were briefed to organise and promote My Travel's annual cruise for 2000 customers.

Objective

• Promote and organise events for ‘Escapades’, a youth packaged holiday with over 60,000 customers.
• Administrate the UK event throughout the overseas resorts during the season.
• Event manage a 4-day cruise to Amsterdam.
• Transport suppliers, speakers and entertainers to and from destinations.

Delivery

Event delivered by The Fair.

• Designed, planned, and organised all elements event for around 2000 customers.
• Training and managing 90 sales reps.
• Co-ordinate the passenger booking aspects of the events.
• Designed and produced a promotional toolkit.
• Sourced and managed the most cost effective and experienced suppliers.
• Delivery of an engaging range of activity from workshops to music events.
• Transportation, accommodation and 3-day care for 1500 people to Newcastle to and from around the UK and Ireland, and then to Amsterdam.

Results

• Provided transportation, accommodation and 4-day care for people to Southampton from around the UK and Ireland.
• Sell out events over 4 years.