PR Campaign

Big Cat delivered a PR campaign for Pitman's People's 10th anniversary event, with over 200 people.

Objective

• Create and develop an extensive PR and marketing strategy, for the 10th anniversary event for Pitman’s People.
• Raise the profile of Pitman’s People and celebrate its decade of fantastic achievements.
• Increase attendance through engaging the target audience using a mixture of traditional PR and Social Media.

Delivery

• Press releases written pre and post event shouting about the success of Pitman’s People.
• Developed a social marketing campaign utilising Twitter, Facebook & LinkedIn to promote the event.
• Designed event invite for both digital and print distribution.
• Contacted over 200 influential senior managers from the events industry.
• Social media reporting during the event.

Results

• Event attended by over 200 VIP guests.
• Secured coverage in Event Industry News, Conference News, Stand Out and Event Magazine.
• Digital influence achieved with over 70 mentions via Twitter & Facebook over two week period.