Retail Marketing & PR

Big Cat is working with Home, Stationery & Office suppliers, Memo etc. to plan and execute a digital marketing & PR strategy, over a period of 12 months.

Objective

- Develop a digital marketing strategy
- Increase the brand’s online presence and raise awareness amongst key audience segments
- Build on Memo etc’s unique brand personality through tone of voice, strategic content and design
- Establish the brand as a trusted eRetailer for the B2C market

Delivery

- A comprehensive 12-month content plan, including PPC content and keywords, has been devised to give direction to the online content
- A set of social media guidelines have been developed to ensure consistency across all online platforms
- A digital marketing strategy, including Facebook and PPC campaigns, was developed to meet the campaigns objectives
- Creatives to support the social media platforms and enhance the brand personality

Results

- A clear, consistent brand message across all online platforms
- So far, over 2,500% more social interaction than previous months
- Increased social media presence and engagement as the campaign gains traction