Marketing Strategy & Digital

An intensive recruitment campaign throughout January, through website, digital advertising, email, social, SEO, PPC and PR.

Objective

• Raising general awareness nationally of the Round Table throughout January.
• Drive social engagement with both members and non members.
• Increase January membership enquiries on previous years.
• Deliver a campaign which provides longevity past January for on-going content.

Delivery

• In depth research into the Round Tables prospective members.
• Strategic development of a complete concept sub-brand and story to engage with new and existing members.
• Fully integrated media planning to reach audiences via multiple channels.
• Detailed measurement and maintenance in order to maximise campaign performance.

Results

• Record membership enquiries on previous years.
• Reaching over 25,000 internet users per day through social activity.
• Over 1500% more social interaction on previous months.
• Press coverage up and down the country.