Restaurant Marketing & Media Buying

For the past 10 years, Big Cat have delivered an integrated marketing campaign across 6 brands and 16 restaurants for the San Carlo Group.

Objective

• Provide an integrated marketing campaign to enable exponential growth for the San Carlo restaurant chain.
• Devise a marketing strategy to increase brand awareness for their restaurants.
• Provide support in the expansion of their restaurant chain.

Delivery

• Maximised offering from a £225,000 a year budget.
• Providing ad design and development, media auditing, planning & buying, negotiation, scheduling, and contractual negotiation.
• Providing marketing consultancy through print media, media planning, negotiation and buying.
• Creating multi-channel advertising campaigns across outdoor, online, digital, print media, direct marketing & social media.
• Recommending media selection from a focused rationale, through to effective development of a full deployment strategy.
• Providing detailed campaign evaluations and results analysis.
• Produced a brand bible and communications support for new franchise roll out in Asia and the Middle East.

Results

• A 10 year working relationship with San Carlo restaurants.
• Launch campaigns for London Piccadilly, Birmingham and Manchester Fumo, Manchester and Covent Garden Chiccetti, Leeds Flying Pizza, Manchester Bottega, Farmacia Del Dolce and Fiorentina restaurants.
• Advertising campaigns for San Carlo’s existing businesses in Liverpool, Leeds, Manchester, Birmingham, London and Leicester.
• Increased turnover from £8 million to £49 million.
• Aided the chain to win multiple awards.
• Launched six new brands; Chiccetti, Birmingham and Manchester Fumo, Signor Sassi, Bottega, Farmacia Del Dolce and Fiorentina.