Digital Marketing Training

Big Cat's digital training sessions solve the mystery of digital marketing for SmartWater

Objective

• To deliver engaging training and development sessions on digital technology and content marketing
• To educate and influence the improvement of SmartWater’s online presence and website optimisation through a series of training sessions
• Provide the team at SmartWater with the tools and confidence they need to implement a wider digital strategy

Delivery

• Delivered tailored, interactive training sessions to members of the SmartWater team to engage in improveing the digital efficiency of the business
• Analysis and recommendations based on their current online presence including website usability and social media impact and customer retention
• Training sessions covered Basic Search Engine Optimisation (SEO), Social Media for Business, How to Prospect on LinkedIn, Pay Per Click advertising, Advanced Google Analytics, Content Marketing plus much more...

Results

• Inspired and educated the team to build their business through digital, giving them confidence to implement digital strategies with support from the Big Cat team
• SmartWater have since put many of the tips from the training into action and are now as addicted to Google Analytics as we are!
• SmartWater employed Big Cat to undertake a full website audit and provide recommendations to improve their customer journey and online marketing attribution

Testimonial

“The digital training sessions provided by Big Cat have been invaluable in helping us to develop our digital strategy, content plan and in moving our business forward online. The insight and findings presented by Anthony have focused the purpose of our website, allowing us to become more digitally efficient and more confident in using different digital platforms to reach our business objectives. I would highly recommend the training to any businesses looking to expand and improve their digital knowledge.”
Wendi Beamson, Marketing Projects Manager at SmartWater Technology Limited