PR, Marketing & Event Management

7 years, 250 brides and a range of conferences and concerts all under one roof.

Objective

• Book events, profile space.
• Create brand awareness.
• Promotion of facilities.
• Co-ordinate capabilities of events team.

Delivery

Events delivered by The Fair

• All events and logistics managed by our in-house events team.
• Events included weddings, conferences, product launches and concerts.
• PR support through national, regional and trade press.
• Development of digital strategy that involved the building and management of an updated website, as well as the use of SEO and Google adwords.
• Designing of marketing materials; printed advertisements, leaflets and flyers.

Results

• Coverage in Times, Guardian, BBC Midlands Today and BBC WM.
• Increase in web traffic by 300%.
• Clients included Google, Mars, Vodafone, Global Radio.
• Artists performed at venue have included Amy Winehouse.