Branding, PR, Social Media & Event Management

Big Cat were briefed to help URA Star raise awareness amongst 6,000 inner-city school children about the battle against knife crime.

Objective

• Finance and organise a concert for inner-city schools on issues facing students.
• Work alongside local authorities to highlight the support channels available for tackling issues.

Delivery

Event delivered by The Fair

• Stage and venue management.
• Security and staffing.
• Multi-tiered promotion campaign which included branding, marketing and PR.

Results

• 6,000 footfall achieved at concert.
• £160,200.45 PR value.
• 4,120 signatures collected for the battle against knife crime.