Marketing, PR & Social Media Strategy

Big Cat provided Marketing, PR and Social Media consultancy to VisitDenmark for their Olympic Zone during the Olympic Games.

Objective

• Provide Marketing & PR Strategy and support.
• Provide full PR support during the Olympics.
• Profile key activities taking place in the Olympic Village.
• Work alongside Visit Denmark to manage event promotion.

Delivery

• Media liaison.
• Arrange and host press night.
• Organising national features.
• Ensuring press attendance at event.

Results

• Coverage across titles that included; Time Out London, Evening Standard and Even Magazine.
• Increase footfall to the events and launch activity.
• Client satisfaction 97%.